Launching. Operating. Growing.
Launching a brand in Latin America is hard. Sustaining it is harder.
One bad market entry can close doors across the region for years — and the single decision that determines whether a brand lives or dies is who you choose to import and distribute it.
The mistake most international beauty brands make is assuming all importer-distributors are the same. They're not. Latin America is a fragmented region — separate entries, each with its own regulations, retail dynamics, and consumer rituals — and very few partners have the expertise, retailer relationships, infrastructure, and regional reach to operate across all of it.
Pick the wrong one and you lose control of every market: misaligned incentives, fragmented brand, slow feedback from the shelf.
In Latin America, choosing your importer-distributor isn't just a commercial decision. It's your brand's future in the region.
The Model
In Latin America, most brands face one of two options.
Separate distributors in each country, or "regional alliances" that are really independent partners under one logo. Either way, the cost falls on the brand.
The connection that breaks
Whichever path your brand takes — separate distributors or regional alliances — the values stop short of the market.
The Scope
You've picked your distributors. Do they have what it takes?
27+ operations stand between a brand and the shelf — across six countries, with their own rules. Miss any of them and the brand falls.
- Sanitary registrations in every country
- Negotiation with retail buyers
- SKU-level, country-level forecasting
- Local campaign adaptation
- Retail collections
- Local label adaptation
- Listing fees and shelf space management
- Last-mile logistics
- Local influencer management
- Inventory financing (not the brand's)
- Imports, customs, and certificates of origin
- Trade marketing and in-store activations
- Capillary distribution to thousands of points
- Cross-country coordinated launches
- Foreign exchange risk management
- Beauty advisor training
- Returns and expired product management
- PR and beauty press relations
- Channel exclusivity negotiations
- Multi-warehouse inventory control
- Channel-specific credit and payment terms
- Trademark registration in every country
- Visual merchandising standards and planograms
- Tester and sample replenishment
- EDI integration with retail chains
- Local social media management per market
- Campaign measurement and ROAS reporting
When skills are missing, the brand falls with them.
The Solution
One company. Six countries. 17 years.
A single company, with our own entity, teams specialized in beauty and personal care, and a unified operation across Mexico, Colombia, Ecuador, Peru, Chile, and Argentina. Seventeen years building this company, market by market, with the same culture and the same standards applied from day one.
Built market by market, since 2009.
The Capabilities
Six concrete differences. One company.
Consistent standards in every launch.
The same level of execution at shelf, trade marketing, and retailer service, regardless of the country.
Fast decisions, coordinated execution.
When a market move requires a response, we make it across all your countries at once — not in separate calls with different companies.
One conversation, all your markets.
A single point of contact who understands the reality of each country — no balls dropped between disconnected operations.
Complete business visibility.
Consolidated reporting on sell-out, inventory, and performance by SKU and by country, in real time.
Six core markets.
Chile, Peru, Ecuador, Argentina, Mexico, and Colombia.
17 years of expertise.
Retailer relationships, deep LATAM consumer knowledge, owned infrastructure.
The Operation
One team between strategy and shelf.
The Information
The numbers we see, you see.
No more black box reporting.
Tech & data
Bad data kills brands faster than bad strategy.
Most brands lose Latin America to information asymmetry: curated reports, sell-in disguised as sell-out, methodology kept private. Decisions made on lagging data — and then rationalized in the next meeting.
Our systems are aligned with what actually matters — and with what makes the difference. Sell-out, sell-in, inventory, shelf — by SKU, by retailer, by country, in real time. Live access for brand HQ. Methodology published. Numbers auditable. The data we use to run our operation is the same data you can access anytime, anywhere.
- 75 Data points tracked weekly
- 6 Markets unified in one view
- 24h Sell-out reporting cadence
- 100% Of brand partners with full data access